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Writing your First Property Description: Let us Show you How.

Writing your First Property Description: Let us Show you How.

What is a property description?

A well-written property description can help to attract potential buyers. It is important to use clear and intriguing language, as this will generate more interest than a description that is full of abbreviations and jargon. When writing your description, it is important to work together with your real estate agent, if you have one, in order to highlight the unique features of your home. This will help to increase its value in the eyes of potential buyers.

There are many ways to describe your property, but the key is to do it with vibrancy and make it visually appealing. There is always the option to hire a professional writer to create the description, however, the cost can vary depending on who and what company you go to. If you want to do it yourself, here are some tips to make your description sell your property fast!

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Make sure to have an eye-catching title/headline.

You have one chance to make your listing stand out, and the headline is often what makes that happen. When writing a listing description for your home, it is important to think about what the buyer is looking for. Most buyers are searching for a home that will help them achieve their goals and dreams. So, your listing should play into that, selling the idea of what life could be like if they buy your home. It's important to include important information, highlight the best features of the home and answer any questions that people might have. You want to compel the buyer, intrigue them into reading more about your amazing home. Use descriptive words and make sure to include that one remarkable feature. Weave attributes about the property into the description's opening sentence, such as its “expansive views,” “desirable location,” or a “state-of-the-art renovation.” Use phrases like, “Enjoy the spectacular view of the ocean while sipping your cappuccino every morning on the upgraded and expanded lanai.”

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Remember Less is More.

Most people do not have the patience or time to read a long description of the property. In today’s world, we are truly an instant gratification society. Knowing this, it is profoundly important to keep your description precise and to the point. You should try to keep your word count around 250. No one wants to read a novel. Be descriptive and concise, making every word count. Once the tone is created, a description is an opportunity to walk a reader through the home.

Anticipate who the target buyer might be, and then loosely tailor the description to what they might want in a home. For example, today’s buyers might be more health-conscious, tech-savvy, or sensitive to the environment than in previous eras. For example, if your home comes with an air purifier or has a private gym or a bathroom that has spa-like additions. People are spending time at home, now more than ever, and even more specifically working from home. Highlight anything that would attract a buyer that will need to utilize space in the home for and office.

Photos, Photos, Photos!

Photos are a massive part of your marketing strategy. Professional listing photos are a must-have. The quality of your photos will either make or break a buyer’s interest. One bad photo can be a deterrent for someone interested in your home. People make judgments about the quality of your home based on the quality of your photos - whether they know it or not. So, it's essential to take the time to use a good camera and proper lighting for your listing. If one of the highlights of your home is its beautiful lot, consider using drone photography to give buyers an idea of the scope of the property and its location. Every room in your house should be photographed. Make sure, if you are doing it yourself, you have a high-quality camera. If the photos look like an amateur has taken them it could reflect to the potential buyer that the seller does not know what they are doing.


When you are selling a home, it is important to be honest about what it is like. If you oversell the home, the buyer might not be interested, or they might be disappointed when they see it for real. This makes the buyer have an unpleasant experience and it also breaks any trust between you and the buyer. It is better to be honest about the home and focus on the good things that people want to know about. Of course, highlight the best features of the property, just don’t over embellish.

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Finally, check your work. Look for typos, technical errors, and grammatical errors as well. Make sure you have it proofread by different people to get different points of views on it before posting. Read it out loud to yourself and others. Go over it many times to make sure. There is only one shot to make a first impression, so make it a good one! You got this!

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Big picture takeaway points

  1. A good property description can make or break a deal.
  2. Pictures, verbiage, grammar, etc. Are all aspects of a good property description.


Self-reflection questions to think more about the content

  1. Have I investigated properties in the past based on the property description or only pictures?
  2. Would it be worth hiring someone to write my description?
  3. Do I have the ability to write a description that will meet all the criteria needed?

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